SI.com Columist Steve Hofstetter writes that the NHL shouldn't be using sex to the sell tickets on the same day that his employer releases the SI Swimsuit Issue.
The headline for SI.com columnist latest piece is, "Desperate Kings Using Sex To Sell Tickets." Hofstetter writes that the Kings have put up billboards around L.A. "that simply say ‘Kings Hockey’ with a picture of an attractive blonde in a Kings uniform." Hofstetter claims that hot blondes are not bad , they just shouldn’t embody Kings hockey."
Hofstetter's commentary comes the same day that Sports Illustrated rolls out its famous swimsuit issue (and the accompanying tens of thousands of subscription cancellations).
And one week after internet "model" Jenn Sterger started her second official SI.com journalistic stint, which features her as a video reporter for Time, Inc., website.
The headline for SI.com columnist latest piece is, "Desperate Kings Using Sex To Sell Tickets." Hofstetter writes that the Kings have put up billboards around L.A. "that simply say ‘Kings Hockey’ with a picture of an attractive blonde in a Kings uniform." Hofstetter claims that hot blondes are not bad , they just shouldn’t embody Kings hockey."
Hofstetter's commentary comes the same day that Sports Illustrated rolls out its famous swimsuit issue (and the accompanying tens of thousands of subscription cancellations).
And one week after internet "model" Jenn Sterger started her second official SI.com journalistic stint, which features her as a video reporter for Time, Inc., website.
